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Under the Plain Packaging Act and Tobacco Advertising Prohibition Act , all tobacco products must comply with: No branding or logos (plain packaging only) Standardised olive-brown packaging Large graphic health warnings No advertising, promotion or inducement Excise + GST influencing final pricing Because of these regulations, discussions about Double Happiness in Australia focus on education, history and regulatory frameworks

Researchers were careful to caution that the findings were based on observations and did not prove a cause-and-effect relationship between cigarette smoking and previously unreported diseases.

(See historic note below.) Yesterday, however, Philip Morris International reported on 12 weeks of sales in 2019