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Although the Marlboro flip-top box was successful, Philip Morris soon introduced a traditional soft cup alongside it

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According to reporting from The Verge, Its difficult to quantify the effect that plain packaging has on consumer behavior, though studies have shown that it likely acts as a deterrent: A series of papers published in the journal Addiction found that the neutral packs led to a decline in smoking at outdoor restaurants, cafes, and bars in Australia, while others have shown that they make cigarettes seem less appealing to adolescents

Many are likely imported from countries with looser regulations and no U.S