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The fact that many of these products comes in flavors geared toward kids tastes (e.g., bubble gum and tutti frutti) demonstrates that the hope is to get consumers interested when they are young

But there was a problem: back in the 80s, the card was trimmed by its former owner, Bill Mastro

There are only two solutions to this public health dilemma: Stop people from smoking altogetherin some cases with the help of nicotine replacement devicesor create a cigarette that will do less harm. A lifetime of dependence on nicotine is the unspoken side of PMIs clever and sophisticated ads, as well as in Tobacco Reporter s never-say-die coverage of the cigarette makers pharmaceuticalization. And thats what the PMI and Altria ad campaign is all about

Tobacco use is the second leading cause of cardiovascular diseases