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Advertising the launch: In advance of the stores opening, PMI embarked on a deliberate marketing strategy, spending $1.29 million in fall 2019 alone to advertise IQOS

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Attempts to curtail the initiation of smoking, to assist with smoking cessation and to increase the focus and expedite the research initiatives to treat and cure smoking related diseases are perhaps the most important health promotion and disease prevention goals for America at this time

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