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Younger generations are picking up smoking in various forms such as e-cigarettes, hookahs, as well as older tobacco products

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The serious organised crime group is part of a network suspected of illegal tobacco importation, distribution, storage, transport and money laundering representing a significant threat to the Australian community

As Cowell wrote, The concept of a premium discount for what was a minority of the market was viewed by many in the business as a risky venture at best, and reactions ran the gamut from healthy skepticism to outright ridicule