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[43] In response, the tobacco industry released a report to the FDA in an effort to change the focus of the subject by claiming menthol cigarettes are no riskier than regular cigarettes and should not be regulated differently

Consider this possibility: that the wages of sin are precisely that you don't recognize the sin as sin, that it's harming you, and that it's not what you want

That kind of launched everything

THE MORE DOCTORS CAMPAIGN When the More Doctors campaign began in January 1946, it also focused on the respected and romantic image the medical profession had achieved in American society.29 Featuring 6 illustrations of physicians with patientsin the laboratory or sitting back with cigarette in handthis first advertisement personalized the physician for the readers of such popular magazines as Ladies Home Journal and Time .30 Prefaced with the bold statement that Every doctor in private practice was asked:family physicians, surgeons, specialists