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We have much to learn from each other in tobacco control on our successes and on our failures

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Reynolds staff were encouraged to set up promotions at stores frequented by young people, saying those stores can be in close proximity to colleges or high schools.2 In the USA, extensive tobacco advertising at POS near schools has been documented3 and there is evidence that stores where adolescents shop regularly display more advertising than other stores in the same community.4 Tobacco advertising at POS is associated with youth smoking initiation and progression to regular use.1 Children and youth who have frequent exposure to tobacco advertising and promotion at POS have higher odds of already having tried smoking and higher odds of being susceptible to smoking than those not frequently exposed.5 POS advertising also discourages cessation efforts and normalises smoking.6 Despite our knowledge of tobacco advertising targeted to children and youth near schools, our understanding of the extent of tobacco advertising and promotion across geographic regions is incomplete

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