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Bernays genius lay in seeing that flapper society was not only about clothes and hairstyles, but also about women wanting more freedom and equality

A report commissioned by the Spanish government and first published in 2020 concluded that "the claim that the risk of e-cigarette use is reduced by 95% compared to traditional cigarettes is not supported by current evidence.[xxxvii] The 95% myth is a factoid, that is, unreliable information repeated so often that it is accepted as fact

It is listed in the State Tobacco Monopoly Administration's "Hundred Cigarette Brands Catalog" and the tobacco industry's "Industry 36 Key Famous and Excellent Products Catalog"

For example, those with a low nicotine tolerance may perceive 8 mg/g of nicotine as strong for them