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doi:10.1016/j.trstmh.2005.06.034
The study mentioned above showed that the nicotine content of Nakhla is quite a bit lower than that of Al Fakher, although Nakhla has long been considered stronger
The industrys four decades of research could give the FDA a head start toward getting concrete results
A paper in the International Journal of Advertising in 2010 found that campaign brought consumer attention to the brand and may have helped in the short term, but that the eventual negative publicity may have reinforced negative attitudes towards smoking
