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Its very much a partnership we look for with retailers. As for end consumers, Evans said that plain packaging has a very negligible impact on them other than generating initial confusion around the loss of on-pack branding in retail outlets. He also added that the biggest inconvenience for retailers was stock management owing to having to merchandise hundreds of near-identical looking packs coupled with increased serving times. And although manufacturers had to pour some additional investments into upgrading, adjusting, or re-calibrating their package printing machinery to accommodate the new requirements, they could take that in stride

10.1093/ntr/ntu078 [DOI] [PMC free article] [PubMed] [Google Scholar] 35.Zhu SH, Sun JY, Bonnevie E, Cummins SE, Gamst A, Yin L, et al

Introduced in 1935, the "Twenty Case" marked a significant engineering milestone for the company as their first combination accessory designed to hold a full pack of twenty cigarettes horizontally