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Several companies, including Philip Morris, experimented with selling the products during the 1980s and 1990s, without much success

This can add depth and complexity to the smoking experience

The brand achieved particular success in markets including Hong Kong, Taiwan, Thailand, and Vietnam, with packaging adapted to each region's cultural context

Were hopeful the results of these latest initiatives will provide even more compelling evidence to public health and regulators of the tangible impact that high quality, scientifically substantiated and responsibly marketed vapes like blu can potentially make on smoking rates and broader public health. You are free to share this content with credit to Imperial Brands under a Creative Commons Attribution-NoDerivatives 4.0 International (CC BY-ND 4.0) license.