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According to McGuire's communication persuasion theory, greater exposure and responsiveness may increase the possibility that a person will be persuaded and adopt the recommended behaviour

A touch of an aromatic Virginia flake gives it a creamy, smooth taste with no bite

When overstimulated, these cells create excess pigment, leading to uneven dark patches

Examples of commonly found tobacco promotion on social media can be summarised as the following: (1) Pages, posts or accounts created by the tobacco brands or tobacco retailers and features tobacco products and other news/events (owned media).19 20 (2) Social influencers, who are individuals who have a large network of followers in niche areas who promote a tobacco product by incorporating the product in their own social media content (paid/earned media).21 (3) Paid advertisements by tobacco companies that pop up in a viewers social media feed or run as banners (paid media).4 19 20 22 (4) Third party promotion of the tobacco on their social media (eg, bars featuring hookah in their promotional posts, planned product promotion on music videos that are shared on social media) (earned media).23 (5) Supporters of tobacco products reacting to (ie, using emojis or giving likes) on threads devoted to protobacco content or reposting links to protobacco product content such as websites/articles on their own social media pages.24 25 These promotional strategies may include direct (eg, ads featuring products/sales) and indirect methods (eg, tobacco industry advertising or promoting political agendas, corporate messaging or social issues such as #BlackLivesMatter and International Womens Day).26 27 Using the USA as an example, some of these promotions (eg, brands/retailers promoting tobacco products on social media) may fall under the FDAs marketing restriction policies but they continue to be present on social media