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While Marlboro continues to lead as the most valuable tobacco brand for the 10th consecutive year, the industry is undergoing significant transformation, said Richard Haigh, global managing director at Brand Finance

Destemming of the filler : in the tobacco leaves used in the filler, stems are cut at two thirds from the head of the leaf towards the ends

Exclusion criteria were: in vitro studies, review articles, case reports and which were not focusing on the tobacco use during COVID-19 pandemic

In February, the company said its 2022 results had been dented by a 612 million ($764 million) charge related to its Russian and Belarusian businesses